Cooperative Roots: Understanding the Co-op Model, Difference, and Identity
This training is designed for employees of cooperatives seeking to deepen their understanding of the cooperative model. Participants will explore the unique aspects of cooperatives, including:
- Different types of co-ops and their representation in Wisconsin and the U.S.
- The reasons people form cooperatives and the benefits they provide to members, customers, and communities.
- How cooperatives differ from other business models and how to effectively communicate the “cooperative difference.”
By the end of this training, attendees will have a stronger grasp of the cooperative identity and its impact on communities and economies.
Testimonials
Session Content
Session 1: Why we co-op
In this session we will address the following topics:
- The cooperative model and the wide range of cooperatives in Wisconsin
- The cooperative identity: definitions, values, and principles
- Why people form cooperatives: the benefits for members, customers, and communities
Session 2: The cooperative difference in action
In this session we will address the following topics:
- How cooperatives differ from other forms of enterprise
- How cooperatives evolve over time: challenges and opportunities
Logistics and Registration
Format: Cooperative Roots is delivered through two live, 90-minute webinars held one week apart. Sessions are highly interactive and include networking activities, small-group discussions, presentations from UWCC staff, and opportunities to connect with cooperators from a variety of sectors and cooperative models across Wisconsin.
Please note that these sessions will not be recorded. Attendees are expected to attend the live sessions in full.
Who should attend:
This training is designed for Wisconsin-based cooperative employees who are new to the cooperative sector and want to build a stronger understanding of the cooperative model and its impact.
Training Schedule:
Fall Session
- October 14, 2026, 9:30 – 11:00 a.m. CT: Why We Co-op (via zoom)
- October 21, 2026, 9:30 – 11:00 a.m. CT: The Cooperative Difference in Action (via zoom)
Registration Details:
Cost: $75 per attendee
Capacity: Limited to 24 participants
Registration Limit: Up to 3 participants per cooperative
Eligibility: Participants must be employees of a Wisconsin-based cooperative
Deadline to Register: September 25, 2026
UW Center for Cooperatives events are open to all. The University of Wisconsin–Madison Division of Extension provides equal opportunities in employment and programming in compliance with state and federal law. You may request an interpreter, materials in an alternative language and/or format, and/or other services to make these event more accessible. Contact mawebster@wisc.edu. Make your request 25 days before the event. There is no added cost to you for these services.