Cooperative Roots: Understanding the Co-op Model, Difference, and Identity
This training is designed for employees of cooperatives seeking to deepen their understanding of the cooperative model. Participants will explore the unique aspects of cooperatives, including:
- Different types of co-ops and their representation in Wisconsin and the U.S.
- The reasons people form cooperatives and the benefits they provide to members, customers, and communities.
- How cooperatives differ from other business models and how to effectively communicate the “cooperative difference.”
By the end of this training, attendees will have a stronger grasp of the cooperative identity and its impact on communities and economies.
Testimonials



Session Content
Session 1: Why we co-op
In this session we will address the following topics:
- The cooperative model and the wide range of cooperatives in Wisconsin
- The cooperative identity: definitions, values, and principles
- Why people form cooperatives: the benefits for members, customers, and communities
Session 2: The cooperative difference in action
In this session we will address the following topics:
- How cooperatives differ from other forms of enterprise
- How cooperatives evolve over time: challenges and opportunities
Logistics and Registration
Format: The Cooperative Roots training takes place over two 90-minute webinars, one week apart. The sessions will include speed dating to meet other cooperators from around Wisconsin, small group discussions with guiding prompts, presentations from UWCC staff, and many opportunities to engage with cooperators from different sectors and types of co-ops.
Who should attend:
This training is intended for co-op employees who are new to co-ops and are located in Wisconsin.
Training Schedule:
- April 23, 2025, 9:30 – 11:00 a.m. CT: Why We Co-op (via zoom)
- April 30, 2025, 9:30 – 11:00 a.m. CT: The cooperative difference in action (via zoom)
Registration:
Cost: $75/attendee
Capacity: 24
Attendees per co-op: no more than 3
Must be an employee of a co-op that is based in Wisconsin.
Last date to register: April 4, 2025
Can't Attend?
We will be offering this training again this Fall!
Fall Training Schedule:
- October 22, 2025, 9:30 – 11:00 a.m. CT: Why We Co-op (via zoom)
- October 29, 2025, 9:30 – 11:00 a.m. CT: The cooperative difference in action (via zoom)